The UK YouTube scene is diverse, with creators earning substantial incomes from various sources like ad revenue, sponsorships, merchandise, and more.
PewDiePie (Felix Kjellberg) Although Swedish, his base is in the UK. PewDiePie's income from ad revenue, sponsorships, and merchandise consistently places him at the top of the list.
KSI (Olajide William "JJ" Olatunji) Known for his gaming videos, music career, and boxing, KSI's income is boosted by his multifaceted career.
DanTDM (Daniel Middleton) Famous for his gaming content, especially Minecraft, DanTDM has a significant income from his YouTube channel and other ventures.
Zoella (Zoe Sugg) A beauty and lifestyle vlogger, Zoella's income comes from her YouTube channel, books, and merchandise.
Joe Sugg Known for his vlogs and collaborations with his sister Zoella, Joe's income includes revenue from his channel, books, and acting roles.
Saffron Barker A lifestyle and beauty vlogger, Saffron has seen substantial income growth through her YouTube channel and various brand deals.
Morgz (Morgan Hudson) Known for his challenge and prank videos, Morgz's income is boosted by his popular channel and merchandise sales.
Ali-A (Alastair Aiken) - A gaming YouTuber specializing in Call of Duty and Fortnite, Ali-A's income is augmented by his gaming content and brand deals.